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Halloween season hit full stride here—first with “Scare for a Cure,” our annual messy adventure (this year: mind crawlers!), then a “Trunk or Treat” at my mother-in-law’s nursing home, where the residents—one of them 101!—handed out candy to the little ones. Never fear on that mind crawler issue, our group saved the world. Missed you this year, Sienna! Click here to be removed from family content. It’s been a whirlwind few weeks—edits, algorithms, and endless coffee. But progress is progress, and each chapter feels like another stone laid in the bridge toward the finale. Shepherds sits at about 33k words, and the skeleton of the story is almost complete. I’m polishing what I think will be the last “waypoint” chapter—one that stitches multiple threads together—before sending it to my structural editor. I might clean a bit first; even structural editors struggle when the typos swarm. Of course, 33k is just the skeleton—there’s still plenty of flesh to add. Even if the bones hold, some of it hasn’t learned to move yet. (A lot!) But it helps to know whether I’m missing a rib or three before I build on it. Meanwhile, the publishing gods are tinkering again—Meta rolled out a new AI ad system called Andromeda, while Amazon changed its book-promotion algorithm. The result? Indie authors like me are battling twin dragons: visibility and discoverability. At least they make good sparring partners while I wait for my editor to strike. Indie Author Showcase Previous Newsletters
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After the discussion in the library, I thought I would write up some of the things we discussed and provide you all links. To quickly reset context: I do indie publishing (self-publishing) not trad. Never tried trad. I have a day job, which means (1) I have money to invest in writing and (2) I have little time for writing/marketing Advertising For advertising, I historically used (1) Amazon, (2) Facebook/Instagram (FB/IG), and (3) Bookbub. To start with some helpful guidance. I have used...
The Dripping Springs Community Library invited me to be featured in their Author Spotlight. Date: Wednesday, Feb. 11thTime: 5:45-6:45 PMWebsiteInstagramFacebook Okay, admittedly, it was because they had a sudden cancellation, and they were clearly desperate, but I'll take it! I know most of you are not local to Austin, but a few are, so I wanted to send this out. I thought I might talk about what I included in my last email: learnings about marketing from being hacked and losing FB Ads. At...
Kids are back at school and I’m back at work. Had to cancel a vacation to Venezuela. Then I took that money and almost bought Greenland, but the price jumped up. Weird, right? Maybe I’ll head to Iran. Busy month. My last email was a pretty dismal writing update: FB account hacked, no story progress. This newsletter gets to smack that one around a bit. 🥊 FB Hack Update No, I don’t have my Facebook account back. But I learned something genuinely valuable when my ads shut down—something I...